Video marketing with YouTube is a growing channel of communication with your demographic, but small business are unsure if they will reach their target market. Below is a summary of the YouTube User Study in Australia. I think you will be surprised at the results.
Large and diverse
- Includes all the family
- 14-17 year olds only make up 7% of Australian YouTube users,
- 18-29 = 32%
- 30-39 = 20%
- 40-49 = 18%
- 50-59 = 13%
- 60+ = 10%
- Are workers, students, stay-at-home mums and retirees
- 57% are working,
- 19% are stay at home
- 15% are studying
- Encompasses all life stages
- 55% are married
- 35% are single
- 9% are divorced
- Are not just techies and nerds
- 61% of YouTube users are not tech-savvy
We’re active and engaged
- 86% of the community say YouTube is their favorite place to watch videos and 63% agree YouTube is one of their favorite websites
- 79% stay longer than they intended (on average 1 hour and 09 mins per week).
- 62% visit at least once a week
- 47% share videos when they find a video which they love
- 86% spend time on YouTube for entertainment
- 2 out of 3 people do more than just watch videos in YouTube
- 20% uploaded video
We watch a broad range of content:
- 51% music videos
- 31% movie trailers
- 27% user-generated content
- 26% TV shows
- 25% TV ads
- 22% news clips
- 18% sports news/highlights
From the above summary of YouTube users in Australia, marketing your business, small or large via online video will have a very high chance of reaching the audience you need to target, in fact the chances are using video marketing is more likely to reach your target market over the more traditional channels of marketing that you may already be using. youtube watch time
