Anyone that does business on the Internet realizes the enormity of trying to succeed. Even though you may have a great product, testimonials alone may not help you launch your product.
A case study may be the solution you need. Giving your customers examples of case studies goes way beyond the typical testimonials every Internet marketer uses.
We set out to test this hypothesis in the video marketing arena. We wanted to find out if we could achieve page one status on Google and YouTube for our own work first.
As we began this project, we came up with a term to describe our strategy and we called it “dominating Google real estate”. What exactly does that mean anyway?
It’s quite simple. We wanted to get as many videos as we could get ranked on the first page of Google and YouTube. Even though this is an ambitious plan, we felt it was possible.
We began testing our hypothesis by doing one incredibly important thing. We decided to follow the rules Google and YouTube set forth to achieve success.
Strategic marketing is not meant to get around a problem; it is meant to do the very best with what you are given. Do you want to know what the secret is?
The answer may have eluded you for a long time, but Google and YouTube want you to use the meta-data as precisely as you can. You may be wondering what meta-data is.
Meta-data is a fancy term for your title, your tags (keywords) and description. This three-step process will dramatically improve your video placement.
Let’ start by thinking like Google for a second. When you start typing a phrase into the search bar, what does Google do?
If you said they want to finish your thought for you, you are absolutely right. This is the first hint. Always put your keywords at the beginning of the title.
The second piece of the puzzle is your tags or keywords. Google and YouTube like to see about ten related keywords in your content. This allows them to categorize your information correctly.
The third piece of the puzzle is about your description. Your first 55-60 characters should be almost identical to your title. It may seem simple, but if you do these three things correctly, your videos will be sitting in the high rent district of Google and YouTube.
So what does all this have to do with a case study? We are in the midst of launching a video marketing membership site. There are plenty of sites that do similar things and we felt we needed to distinguish ourselves.
We created a case study so individuals could learn exactly what we did using their own material. We’ll be reporting those terrific results in an upcoming article. In the meantime, get your meta-data in tip-top shape so you can dominate Google and YouTube. youtube buy likes